It's Time To Get Social

I know that social media has a reputation for being nothing more than a way to share selfies, sunsets, and pictures of food. Perhaps that is why so few of my clients are using these tools to build their professional brand. I think 2014 should be the year that changes. 

Here are just a handful of the ways that you can use social media to drive professional success:

Thought leadership – Social media allows you to broadcast your ideas and engage audiences around your area of expertise. Powerful stuff.

Interpersonal Savvy – Interactions on social media can provide potential employers / clients with a clear insight into your communication style.

Brand Development – Your presence on social media is a perfect way to frame perceptions. What you say, share, and promote all serve to shape your brand.

Networking – Social media (and not just LinkedIn) can be a powerful networking tool. It has never been easier to connect with influential individuals in your field.

With so many potential benefits, I encourage you to make 2014 the year you fully leverage social media to increase your professional efficacy. I'll be working on it too!